Branding and Social Advocacy – Match Made In Heaven
Social Advocacy and Branding are a match made in heaven. Only 15% of people trust a brand’s messages and ads. 84% of people trust people whom they know. But where’s the money going? TV – $78.8 billion (42%) Digital – $52.8 billion (28%) Print – $27.9 billion (15%) Radio – $17.6 billion (10%) Outdoor – […]
6 Ways Companies Can Share Internal Communication With The Team
Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes, there are! Team SoCXO has put together a list of communication methods that will help you communicate quickly, precisely and effectively to your teams: Mobile You’ve likely noticed it and implemented it already, but companies […]
3 Ways To Boost Your Employee Advocacy Program
Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or the bright spark in your marketing team) picked up on this a while ago and your Employee Advocacy program was born. Excitement was thick and expectations were high. This was going […]
3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program
The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet can overwhelm the army! The ‘Arab spring’ or the ‘Egyptian revolution’ had its beginnings on social media. The thousands who used to congregate in Tahrir Square in 2011 had their daily […]
Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy?
A significant appeal of employee advocacy stems from the notion that an employee’s message will be perceived with infinitely more trust. Why? Because we feel that an employee would not spread the good word about his/her product or service unless the feelings were genuine. But what happens when we incentivize our employees with rewards and […]
Why Use SOCXO To Feed Your Community
A post by Rodger Johnson, a leading Internal Communications expert, as appeared on www.sociallyrelevant.us
Smiles, Camera, Action – Team SOCXO At The NPC 2015
June 5, 2015 was one of the eventful days for Team SOCXO. Our day out at the NASSCOM Product Conclave 2015 at Hotel Crowne Plaza, Kochi, was a memorable one.
Employees’ Personal Branding – Why It Is Important For Your Company
Many an HR manager is worried that an employee with a first-rate personal brand sells himself more than the company. But Mike Ambassador Bruny, with his long experience of helping individuals build their personal brands, believes on the contrary. An employee with a good personal brand generates significant ROIs to the company where he works […]
Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots
A conversation with Mike Ambassador Bruny Most brand managers agree that a group of employees with excellent personal brands could act as a catalyst in propelling a company’s brand name. But how can one find employees with first-rate personal brands? Even if you find them, how can you make them advocate your brand on social […]
How Nonprofits Can Make Use Of Social Advocacy
A conversation with Julia Campbell
