The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.
Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the door. You don’t have the inclination for yet another Social Media Trends post. But then, this one is quite the opposite so we recon you might find interesting. Here’s how we thought about it. There are […]
Brand Advocacy and SEO. It’s Tango time!
Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any marketer worth his salt, the value of positive press is a no brainer. Yet, when it comes to Brand Advocacy, it’s nearly funny how many brands are still sitting on the fence. We now live […]
Time to think Employee Advocacy 2.0.
Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as well. However, at times they are-a-changing to Employee Advocacy 2.0 What most are doing is merely facilitating content to reach employees […]
To Post or Not to Post on Social Media. That’s the question.
Posting on social media is a given. But are there any best hacks or mixes?
Partner Advocacy: Power up your Channel Partners to surge ahead.
Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is reaching a tipping point. Indirect sales is where Channel Partners come in. This is where Partner Advocacy comes in. Channel Partners, are often looked at as an extension of sales. While marketing steps into the […]
The Top 3 Ways to Create Shareable Content.
How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching. And wondering if you have a plan. What’s not okay is yet again brushing it under the rug and “Livin’ on a Prayer,” […]
Brand Advocacy Metrics that Matter
It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about is how you’re going to measure the impact of your efforts. Enter the world of Brand Advocacy Metrics. Simply put, if you can’t measure the impact of your advocacy program, you: Wouldn’t know whether or not […]
5 Things You Shouldn’t Do When Rewarding Brand Advocates.
So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe that was pushing it. Let’s break it down. You have brand advocates – check. You need to plan rewards – check. You have a ton of ideas. Check. And you’ve worked […]
Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right approach, strategy, and expectations. Face it – influencers make waves. It’s just about finding the right one(s) to turn your tide. […]
What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something new. We’re just wired that way. And as social media platforms are going into overdrive to minimize the time between content […]
