5 Reasons Why You Should Invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. It is natural though, that you might have some questions about whether it is really worth investing in. We would like to help ease your concern. Consider the following 5 compelling reasons […]
The Future of Marketing: Employee Advocacy
Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive, they need to learn and adapt ASAP. With this in mind, SOCXO looks at trends and examines how Advocacy, and Employee advocacy in particular, is proving to be the future of Marketing. The wave of […]
5 Key Benefits of an Employee Advocacy Program
The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s digital world is to engage your employees productively. So, this people asset can be much more than just a workforce – they are the strongest marketing engine to build your online brand. Ask yourself […]
The Importance of Visual Appeal and Branding (Part 2)
As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to focus upon in the visual aspect of your branding: Visual Storytelling Ever tried telling your workgroup a great marketing story, and realised midway that you’ve lost their interest? Ever tried telling them the same story, […]
Combating PR with Social Advocacy
Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates said, “Regard your good name as the richest jewel you can possibly be possessed of — for credit is like fire; when once you have kindled it, you may easily preserve […]
The Importance of Visual Appeal and Branding
Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this change which can be seen on our own Facebook pages and Instagram posts. According to a study by Socialbakers, Facebook images constitute 93% of the most engaging posts when compared with status updates and links. This […]
Social Media Novice-to-Pro in 6 Easy Steps
Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By the year 2020, social media training in the workplace would be as common as ethics and diversity training. Well, social media has received a supercharged boost over the past 5 years […]
The Role of Social Media Advocacy in Chennai Floods
It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is but human; to relieve it is God-like,” and a testimony to that was the great crowds that rose above being human and rallied to help. Food, clothing, support and love came pouring in from the […]
Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media
Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken the e-commerce world by storm. This isn’t news to us. What is interesting though is the role Social Media has on Sales figures this season and how Social Media Advocacy is […]
The Rules Have Changed
In 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1 Metric.’ According to the research, organisations were investing a whopping $720 million annually on employee engagement efforts. That was back in 2012. The numbers have obviously increased exponentially, as many more companies are recognising the […]
