7 Advocacy Marketing Tips You Need to Learn Now
7 Advocacy Marketing Tips Advocacy marketing is a way to harness the power of customers or employees in order to get exposure for your company. Using their already established networks, you can amplify the reach of your brand message in a place where your customers and employees are already trusted for their opinions on their own […]
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are real people, with ideas, ambitions, challenges and accomplishments. This isn’t just limited to the workplace, but also outside of it. They […]
5 Ways to Grow Employee Brand Advocates
We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power. In fact, a global study of 2300 employees by Weber Shandwick found that 50% of employees post messages, pictures or videos […]
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created by someone else without you having paid for their recommendation. When it comes to lead generation, says a poll, earned media […]
What is Advocacy Marketing
Advocacy Marketing harnesses the power of your employees, customers and partners to transform them into trusted brand advocates. Advocacy marketing has become a popular buzzword in today’s digital world. Unleash the power of advocacy marketing to become a digitally enabled business for maximizing the online reputation of your company and brand advocates. Key stats that […]
Why you need Employee Engagement to Kickstart Employee Advocacy
There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs to be put into both. While this is true, it is important to note that if you need to kick-start an […]
How Employee Engagement Drives Employee Advocacy
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition. It all came down to leadership, which led to every sailor feeling ownership and accountability for the results. You can ask […]
Key Benefits of an Employee Advocacy Program
Employee Advocacy is a strategic, sustainable, organic program that drives employees to promote the organization (brand) that they work for. Socxo is a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps businesses build employee influencers and generate organic reach for their content marketing efforts. Use the below benefits of […]
Why brands need to invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. Key Stats that Prove Advocacy is Crucial Just 20% of brands use advocate and experts programs in their marketing. Brand advocates are 50% more likely to influence a purchase. Customers referred by […]
What are the different components of Advocacy
The advocates spread positive word-of-mouth recommendations about your company’s brand and performance. Different components of Advocacy are given below. Components of Advocacy Brand Advocacy The main tenet of brand advocacy is to create your brand and build its reputation and extend its reach. Through positive word-of-mouth marketing, brand advocates spread the good news about your […]
