5 tips to drive out gamification blues!
As we have considered in the previous blog, gamification is undoubtedly a great strategy to kick off your employee advocacy program and get your employees excited about sharing your content. Although this is 100% true, critics say that there are a few concerns that cannot be ignored. Some concerns are that employees may only view […]
Five Stats about Advocacy Marketing
Advocacy Marketing is the best form of marketing at the moment and looks like it will be the preferred form of marketing for years to come. We are not just saying it! Here are 5 Stats about Advocacy Marketing that Team SOCXO has put together to prove this right! Brand Messages reach significantly further when […]
Employee Advocacy – Is it the next generation word of mouth marketing?
Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who think this is only for B2C, you will be surprised to know that 83% of B2B buyers are researching online before making […]
5 key stats that prove Employee Advocacy is crucial in today’s digital world
Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic business potential in today’s digital world. It harnesses the power of employees, customers and partners by empowering them to be trusted […]
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
What is advocacy marketing and the reasons to invest in it? Advocacy marketing focuses on getting your current employees, influencers, customers and partners to share their positive experiences with your company to other people in many ways, such as through reviews and social media mentions. It prompts the most enthusiastic brand advocates to amplify the […]
4 Guidelines to Measure Your Brand Advocacy Success
Is it possible to calculate the success of an advocacy campaign? Yes. we have given guidelines to measure brand advocacy success in the infographic below. How do you calculate the success of an advocacy program? Define the goals for your campaign. Identify key factors and indicators to measure success. Don’t just focus on direct number […]
On-Demand Webinar: Unleash the power of gamification to harness an army of employee advocates
Gamification plays a pivotal role in employee engagement. Gartner highlights that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” Trust has become the most valuable currency in today’s digital world but organizations run social campaigns without tapping their employees to endorse and amplify its messages across social […]
Encouraging Employee Advocacy – Is Gamification the answer?
To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016 Edelman’s Trust Barometer, a post shared by an employee is trusted 6 times more than a post distributed by brands. So […]
5 Steps to Implement a Successful Employee Advocacy Program
As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course, you need to trust them to advocate for you; but if they don’t trust you then they could easily cause more damage to your brand […]
What are the Different Components of Advocacy?
Here is a presentation on what are the different components of advocacy? The advocates spread positive word-of-mouth recommendation about your company brand and performance. Some of the most popular components of advocacy are:
