Boost Your Marketing Campaign with Employee Advocacy
Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies in the power of employee advocacy, wherein, brands can validate their marketing message through employee recommendations on social media. The way […]
Employee Advocacy: The Need of the Hour
Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed plenty of feel-good reasons to boost employee advocacy, there are also quantifiable business benefits. In brief employee advocacy is the exposure […]
The Social Face of Politics
Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of the United States, neither left any stones unturned to reach out to their voters online. They have successfully turned into brand […]
The Age of Employee Advocacy is Here to Stay
Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand can capitalize on is its very own people. Your employees are your best brand advocates – those who know your company […]
How to Create a Customer Advocacy Program
Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global Trust in Advertising Survey, 88 percent of consumers across Southeast Asia said that they placed the highest level of trust in […]
5 ways to Harness the Digital Skills of Your Employees and Customers
Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to uncover the hidden […]
Harness the Digital Skills of Your Employees and Customers
Harness the Digital Skills that are already there in your employees and customers and you’ll find that you’re having way more exposure online than before! The skills are already there It isn’t only millennials who are actively pursuing digital skills, but older generations of the workforce are on it too! 35% of 45-54-year-olds and 23% […]
Advocacy Marketing for the B2B Market? YES it works!
Does Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C market, sceptics have raised doubts on whether this would work in the B2B scenario. Read on and see how it has been proved beyond reasonable doubt that Advocacy Marketing definitely works […]
5 Tips to Convert your Customers into Brand Advocates
TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly right. A recent article in the Social Media Examiner shared this interesting insight by Customer Advocacy Consultant and Coach Joey Coleman: “Customer […]
Three Employee Engagement Activities That You Can Start Doing Now
We would like to show you the effective drivers of employee engagement in the infographic below. 32% of U.S. workers are engaged in their jobs, and when compared to their peers show (Source: Gallup): Greater attendance Higher performance Better Service Quality More likely to stay with their current company Here are 3 ways to drive […]
