5 Steps to Turn your Employees into Brand Advocates
Employees are the most important resource of any organization. Despite being important, they are not always completely utilized. On an average, employees have a network that is 10 times larger than the organization. Leveraging their personal social media networks can magnify a brand’s awareness. Engaged employees can be the most important asset to create a […]
Here’s Why Employees Would Agree to Use an Employee Advocacy Platform
There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness the true potential of this practice, organizations need to develop a truly symbiotic relationship with their employees. Unless their activities on the platform are incentive’s, it’s unlikely that employees will stick to the […]
Benefits for Employee Advocacy for SMEs & Large Enterprises
Employee Advocacy helps traditional company sectors – like marketing, sales & HR coordinate effective social business solutions. Social media has disrupted traditional marketing strategies as it connects numerous people by facilitating sharing information across various channels with just a few clicks. The key features of social media sharing include: connectivity, completion, clarity, collectively, and collaboration […]
Content & Social Media Strategies for Adopting Employee Advocacy
Think about it. Can you imagine communicating your brand’s message without quality content? To ensure that your message is effectively and efficiently delivered to your target audience, it is imperative to have a well-framed content marketing strategy in place. Your company’s content and social media strategy is determined by the scale and deployment of your […]
A Simple Tip to Increase the Rank of Your Company: Use Employee Advocacy Platform
Employee advocacy can be described as the brand promotion led by employees on their personal social media channels. The beneficial social media channels could be LinkedIn, Twitter, Quora and more, depending on the influence of the promoters and the type of audience. Employees are not only resources due to their skills but they can be […]
5 Ways to Improve Employee Engagement
According to 2017 Gallup Poll, 51% of the U.S workforce is not engaged. Additionally, 37% of engaged employees are looking for jobs or watching for opportunities, as are 56% of not engaged and 73% of actively disengaged employees. That is saying a lot about how employees perceive their current jobs and workplace. The fact that […]
Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy
You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for companiesThat’s because both large and small. We have listed the definitions of some of the important terms that are often used […]
5 Stats that Prove Employee Advocacy Can be a Game Changer
Employee advocacy, has been touted as the go-to channel for brands to increase their exposure. A brand’s biggest assets are its employees, who can create a positive buzz around the brand and its marketing campaigns by using various online assets. Social media management platform being at the forefront, employee advocates promote brand content on their […]
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1
If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their minds, and keep brands on their toes. This keeps employees engaged and motivates them to share the good word about their […]
Employee Engagement – Is Your Organization Ready?
It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has a direct impact on the wellbeing of employees. This in turn affects their performance levels at work and determines their retention […]
