Is Advocacy Marketing Helpful for E – Commerce Platforms?
Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern customer is technologically empowered and gains confidence from online research before making purchase decisions. According to a Nielson report, 92% of […]
How Does Social Selling Benefit Enterprises
Social selling – it’s a word, all of us have heard in recent times and one that has created quite a stir in the marketing world. Traditional B2B outbound sales have become less effective in a digitally bombarded market, and a social selling strategy is now an important component in a professional sales toolbox. The […]
Find out the Difference Between Disengaged and Engaged Employees
The engagement story is trending heavily, and everybody can’t seem to stop talking about the benefits of having engaged employees around at work. It’s the absolute dream of every employer to have a passionate and engaged workforce which fiercely advocates about their organization. However, this is actually far from reality! A mere 29% of the […]
How Advocacy Marketing Can Drive ROI for Marketing Campaigns
Advocates are a company’s best salespersons! There’s no doubt that advocacy marketing can transform the way you pitch your brand out in a world that is bombarded by digital content. Having your brand promoted by people who are closely associated to it gives a touch of credibility and reliability to your marketing campaigns. Internal advocates […]
How Advocacy Marketing Affects Paid Vs Earned Media
Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line results. Advocacy marketing can dramatically increase your brand visibility in the content realm; there is no doubt that getting your customers […]
Why Gamification Boosts Employee Advocacy
With the advent of social media and digital technologies, trust has become a new marketing currency in the social world. Today, people trust each other more than brand advertisements. Hence online reviews can make or break the businesses. If you want to build your brand online, then you’ll need to run an employee advocacy program. […]
Step Ahead of Employee Engagement
People matter – Having a happy, motivated and enthused workforce is the greatest achievement for any organization. It is hence no wonder that employee engagement is generating such a huge buzz in academic, research and corporate circles these days. Organizations can accrue massive benefits through an engaged bunch of workers and productivity levels can soar […]
If You Are A Hiring Manager You Should Know These Retention Hacks
The war for talent is constantly being emphasized upon, but are people missing out on a far more critical issue – the struggle to retain a capable workforce? High employee turnover is costing organizations gigantic losses and impacting their bottom line results in a number of negative ways. Not only is the time and money […]
How Improved Company Communications Can Connect a Distributed Workforce
Effective Internal Communication – It’s absolutely essential to keep the wheels of productivity moving at your workplace! A synergetic system of communication can bring about a huge positive transformation to the work environment, keeping employees strongly engaged and connected to their organization. Today many companies have a diverse and distributed workforce, and it is important […]
Power up Employee Engagement through Gamification.
A gamified employee advocacy program should improve the professional development and personal brand of employee brand advocates. Gamification. A much-abused word. But in the real sense a great way to generate engagement for your program and content. If used right. It’s like a great promotional scheme mixed with a treasure hunt to heighten the FOMO […]
