The Social Media Brand Ambassador Program Playbook
Did you know: 54% of social media users use the platform to research brands, while 71% of consumers are more likely to complete a purchase based on a social media referral! And that, is where Social Media Brand Ambassador Programs come in. In an age when the digital ecosystem is overcrowded, making organic growth difficult, […]
How Businesses and Brands are Communicating They Care in Times of Crisis.
In just a span of under three months, the COVID-19 outbreak has disrupted life across the globe and – bringing people, businesses, and governments to their knees in terms of fighting the spread. As healthcare professionals and government authorities across countries are battling the worst of the spread, businesses, too, are stepping up and doing […]
4 Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis
With uncertainty running rife across markets, it’s time to ditch strategy as you know it – because there’s no way it’s going to work in the new normal. One thing is for sure. Things are not going to be the same again, not for a long, long time. The sooner we accept that, the faster […]
3 Ways to Reach Out to Employees About Safety During the Covid Crisis
After all, their safety and well-being is your first concern. It’s been over three months since we first started hearing about the coronavirus crisis. It’s only that for the rest of the world except Wuhan (ground zero of the pandemic), the helplessness, fear, and dread has snowballed. With a vaccine still looking like a distant […]
5 Best Practices for Remote Working on-scale.
Despite all the hype that’s been doing the rounds about work from home (WFH) for over a decade now, the fact remains that it’s not been widely practiced till now. Had it not been for the forced city and country-wide lockdowns that have been triggered by the COVID-19 outbreak, we’d still be sitting on the […]
Businesses, Take Note: Build Trust in Times of Crisis.
“I would rather lose money than trust.” Robert Bosch Never before have these words rung truer than they do today when the world has been brought buckling down to its knees – with no distinction given to country, race, or religion. And as the creepy tentacles of the coronavirus spread further still, choking the breath […]
Covid-19 and Internal Communications. Challenging times ahead.
With theories about Covid-19 doing the rounds faster than the disease itself, you need to outpace both to reach your employees with safe, timely, and relevant information COVID-19, which started out as a public health scare at the turn of the new year just over two months ago, has quickly morphed into a full-blown public […]
The Art of Leading with Internal Communication for Employee Engagement.
Effective internal communication for business is an art. An extremely hard-to-perfect one, too, given the dynamics of unpredictable human reactions, increasing mobility and diversity of employees (resulting in geographically, culturally, and demographically distributed teams and workforces), and sheer existence of social media. But the brands and companies that put an effort to do master it, […]
The Trust Paradoxes; Edelman Trust Barometer 2020.
“We now observe an Alice in Wonderland moment of elite buoyancy and mass despair,” Edelman said in an essay reflecting on the Edelman Trust Barometer 2020. The latest Edelman Trust Barometer report reveals continued distrust among consumers, despite the trust index increasing by a point from the previous year. The study, based on a survey of over 34,000 […]
Growth hacking Social Media Engagement… Organically.
Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business growth through Brand Advocacy. This could be your tool to build organic Social Media Engagement. Imagine this, how would you like […]
