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Three Tips For A Successful Social Advocacy Program In A Nonprofit

Social advocacy programs are not just for corporates. A nonprofit can make the best out of it too. Whether it is spreading the word for the cause it pursues or a fundraising, a well-managed social advocacy program could make all the difference for a nonprofit. On AdvocacyCAST, our podcast series featuring the brand advocacy greats, […]

Why Ubiquitous Advocacy Will Be The Norm In 5 years

On social media, people are getting more vocal about their likes and dislikes about a brand. Mukund Krishna, Founder, SOCXO, believes that this trend is only going to increase over the years. In an interview with TechnoparkToday, a portal covering events in Technopark, Thiruvananthapuram (one of the largest IT parks in the country and home […]

Three Unmissable Marketing Tactics On Social Media

In many industries, the organic visibility of brands on social media is a mere 2% or less. And what are companies doing about it? By hiring social media influencers and paying celebs to tweet about their products and services, to promoting their content online, organizations expect to reach a bigger audience on social media. But is […]