A Complete Guide to Holiday Season Marketing
Introduction As the world prepares to plunge back into the holiday mood with fewer pandemic restrictions, marketers are rolling up their sleeves and preparing for a rebound through an effective Holiday Season Marketing approach. The special circumstances in the year have transformed the way people shop – and it is set to change the way […]
The ultimate guide to help you drive B2B Influencer Marketing success…
“In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen.”– Amber Naslund When we look at Amber Naslund’s quote closely, we understand that there is great potential for growth and networking in the people […]
A Comprehensive Guide to Influencer Marketing.
When you’re late for the race, it’s hard to make up. The only way you stand a good chance is not to run fast, but to run smart…pretty much what the industry is trying to do with influencer marketing. And this is where one kind of Influencers make perfect sense both ways. Enter Nano Influencers. […]
Why You Should Not Confuse Audience Size With Influence
The more the number of followers or friends on social media networks, the higher is the influence. Believe it or not, this is the impression which most of us have. But Mark Schaefer thinks on the contrary. In a freewheeling conversation with Rodger Johnson on AdvocacyCAST, our bi-weekly podcast on everything social and brand advocacy, […]
