Everything You Need To Know About Employee Advocacy
If there’s one post about Employee Advocacy you should read, its this one. This will make you think afresh about it. Whether you are already running a program or are contemplating one.
LinkedIn Elevate shut down, Opens New Opportunities for you…
Launched in April 2015, LinkedIn Elevate is a platform that empowered businesses to curate content for their employees to share, track metrics, and provide analytics on the performance. At the end of January 2020, LinkedIn announced its decision to merge Elevate with its company pages. But come to look at it, Elevate, in terms of its […]
Employee Advocacy vs Brand Advocacy are they one and the same?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite two sides of the same coin and are interrelated. What is Brand Advocacy? We call it a system. A system for generating share of voice and […]
Dos & Don’ts In Implementing Employee Advocacy
Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its employees. Employees are crucial marketing assets to an organization as customers perceive them as the most trusted source of information for the brand. They represent the best interests of an organization, internally as well as […]
Is Brand Advocacy Similar to Employee Advocacy?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite interwoven, though dissimilar. What is Brand Advocacy? Organizations and brands must understand, who their brand advocates are. A brand advocate could be an employee, customer or […]
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 2
In Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy program and communicate its requirements to your employees. The final stages of the program entail the following steps. LAUNCH It’s Launch Time! When you’re launching an employee advocacy program, it’s crucial that you create a […]
Three Best Steps To Drive Employee Advocacy In An Organization
A conversation with Chad Pollitt.
