A Complete Guide to Holiday Season Marketing
Introduction As the world prepares to plunge back into the holiday mood with fewer pandemic restrictions, marketers are rolling up their sleeves and preparing for a rebound through an effective Holiday Season Marketing approach. The special circumstances in the year have transformed the way people shop – and it is set to change the way […]
Enter Smart Links. Take Your Social Media Game One Step Ahead with Socxly.
Introduction: The One Tool That Does Everything Why smart links? What are they? And how do you use them? We’ll explain one at a time. Social media platforms like Facebook, Instagram, and Twitter are effective mediums that you can leverage to drive customers to your website or the product page. You can do so by […]
Sales Automation – Top Sales Tools to Get Started!
Introduction Sales is about people. However, in modern day sales, your team needs sales tools to them beat the metrics. While some companies are doing well in sales, others are falling behind due to a few problems that prevent businesses from growing and even force them to shut shop. Some of these problems are new, […]
Eight Steps to Driving Comprehensive Internal Engagement
Overview Internal Engagement is perhaps the hidden Secret Ingredient to building a thriving work culture. A brand is made by the people it employs. When the employees of a business are proactively engaged with a brand, their professional conduct automatically falls in step with its vision and mission. An internally engaged employee thinks and acts […]
B2B Social Media Marketing: What Works, What Doesn’t, And How to Make it Work for Your Brand.
B2B Social Media Marketing is at the tipping point of success. While it may seem like an obvious way to use Social Media to generate reach, engagement, and conversions, it is not quite the same as it is used in B2C marketing. The techniques used and purpose of use are quite different. Ranging from standard […]
The Comprehensive Guide to Developing a great Social Media Policy.
“We don’t have a choice on whether we do social media; the question is how well we do it.” – Erik Qualman Could you agree more? Today’s social media isn’t just a platform to help people pass the time; it has become an integral part of a person’s day. In all likelihood, most of the […]
All You Need To Know About Social Media In the Workplace In 2021.
“Not using social media in the workplace is starting to make about as much sense as not using the phone or email.” – Ryan Holmes Social media has broken through as an important, even indispensable, part of the 2021 workplace. Why is this the case? What do statistics say? Should we allow this phenomenon to […]
The Complete Guide to Digital Employee Experience
Digital Employee Experience is crucial to productivity and profitability. But what is it really? And how do you implement it, measure it and improve it? Why should companies care about this? We cover this and more in this definitive guide. If you want to skip to specific sections of interest, you can choose from the […]
LinkedIn Elevate shut down, Opens New Opportunities for you…
Launched in April 2015, LinkedIn Elevate is a platform that empowered businesses to curate content for their employees to share, track metrics, and provide analytics on the performance. At the end of January 2020, LinkedIn announced its decision to merge Elevate with its company pages. But come to look at it, Elevate, in terms of its […]
Forget These Three Things and You Will Regret Why You Started an Advocacy Program
Employee advocacy program is on the lips and task list of every CXO today. But is your organization ready for it? Will your workforce naturally advocate you on social media? On AdvocacyCAST, our bi-weekly podcasts featuring the bright minds in brand advocacy, Neal Schaffer lists down the essentials to get the employees bat for the company […]
