Advocacy Marketing

Reiterating the fact that employee motivation is important within an organization seems moot at this point. Yet, most organizations fail when it comes to this exact premise. A survey by Gallup found that over 70% of employees consider themselves disengaged at work. Do you know the number one reason why they feel disengaged? Yes, you guessed […]

“Content is king”- the phrase has never been more relevant for businesses than it is at present. Content marketing is no longer an option today but rather a necessity for modern brands. It is difficult to imagine a successful digital marketing campaign without relevant content that connects with your audience. Statistics show that a website’s […]

Introduction Marketing must evolve with time. Trends that drove marketing strategies a year ago are no longer as effective because the consumer mindset has shifted. An effective marketing strategy considers the trends and consumer preferences that prevail in the current time – and presently, influencer marketing is going downwards on the curve. With that said, […]

Introduction Employee advocacy is no longer a mere string of corporate jargon. Today, it has become an active strategy with realistic business goals. While the traditional methods of marketing already work well in gaining consumer favour, it is the word from an employee of a brand that does the trick. Let’s look at employee advocacy […]

Close to 50% of the current world population is active on at least one social media platform, and each person spends an average of 2.5 hours on social media every day. (Oberlo) There are no two ways about it; every brand has to leverage social media for visibility and growth. That being said, which social […]

Introduction In simple terms, community marketing seeks to provide a platform to the brand’s audience. People can communicate with the company and with other followers of the brand. Customers feel more valued when given a stage to build genuine, human connections. To set the context, lets examine the big picture. The digital era has made […]

Introduction Trust is elemental to the current market. Given how flooded the world is with information, it is often a battle of wits when deciding to trust something. Yet, with scores of media houses, internet influencers, and activists populating the internet daily, trust is a hard-earned privilege. It is here that Edelman’s Trust Barometer becomes […]

Introduction In the world of digital marketing, content is king. But, if there was an emperor, it would be User-Generated Content! Often, brands that are able to craft high-quality authentic content in large volumes tend to take the lead among competitors. However, creating large volumes of good content also demands large capital – something that […]