Advocacy Marketing

Building brand trust on social media is no longer an option; it is an absolute must. In an era where consumer scepticism runs rampant, establishing and maintaining trust can set your brand apart from the competition. But what exactly is brand trust, and how can it be cultivated through social media? In this comprehensive guide, […]

Introduction Employee Advocacy isn’t just a corporate buzzword anymore; it’s a strategic approach that transforms how firms connect with their audience and enhance brand credibility. In today’s competitive landscape, where authenticity and trust are paramount, having a team of dedicated employee advocates can be the X-factor that sets your company apart from the rest. But […]

Introduction If there is one powerful strategy that can humanize a brand and boost its presence in the most effective way, then employee advocacy would be the right one to go with. It is nothing new – it involves leveraging your employees as advocates to enhance the brand – both personal and organizational. What can […]

In the modern business landscape, ’employee advocacy’ has emerged as a crucial strategy for organizations aiming to leverage the power of their workforce to enhance brand visibility and reputation.It’s a strategic approach that amplifies a company’s reach, credibility, and overall brand image. The crux of employee advocacy lies in empowering employees to act as ambassadors […]

Introduction Marketing is commonly associated with external activities targeting customers and clients. The more technical term for this type of marketing is “External marketing.” With that said, businesses today have recognized the importance of keeping their workforce engaged in producing higher business impact, resulting in a strategy called “Employee marketing.” Just as external marketing addresses […]

Introduction Employee advocacy is an excellent way to establish a positive brand image. In this blog, we have examined numerous statistics that highlight this business aspect holistically. Let’s see what the most crucial employee advocacy statistics are. Table of Contents Introduction Employee Advocacy Statistics: 5 Key Highlights The Essential Collection of Employee Advocacy Statistics that […]

Introduction Barbara Kimmel, a well-known name in business consulting, said: “Trust starts with trustworthy leadership.” Edelman, the global communications company, conducts a Trust Barometer survey each year on a global scale, and 2023 marks the 23rd year of this tradition. The Edelman Trust Barometer 2023 covers over 32,000 respondents from 28 countries expressing their stand […]

Did you know that 86% of job seekers use social media today? Social media has become an extremely important resource for hiring talent today. The report cited above also highlights that 64% of the recruitment teams have dedicated social media accounts, especially for hiring new employees. It makes total sense, as well, since social media […]