How to power up your Personal Branding SOCXO

Leonard Kim was homeless at the end of 2010!

Leonard Kim was a renowned name in America by the end of 2016,

Both statements above are true.  Read on…

If you are one of those who think just hard work or just luck fulfils your dreams… think again.

There’s a secret sauce in the recipe for success!

In Kim’s own words, he rebuilt himself, re-assessed his goals and started writing. Within 1.5 years, he had over 10 million reads. Kim’s writing was genuine, funny and very human. He is now a personal branding expert who has been featured in Forbes and TED. But he is not the only one, there are thousands of individuals who have mastered the art of personal branding and achieved incredible results that have – benefited them both personally and professionally.

So what can a Startup Entrepreneur learn from Kim? For one, you can create a brand for yourself as long as you are willing to create a narrative for yourself and reach out to the right people with the right message. This brings us to “how to do it?”.

How can you create a brand for yourself and help leverage your value to the organization you work for?

Here’s a short video to help you with defining your personal brand.

Personal branding may be the latest buzzword in growth hacking and Startup culture; but the fact is that personal branding has always been an essential part of brand building. If you are to create a sustainable business, you cannot shy away from personal branding. It’s a long drawn and tedious process, but it is the one that must be done. Your startup dreams can truly flourish only when it has the support from the people who “believe in you” and as an extension, “you as the brand.”

Your brand, your secret sauce!