Brand advocacy platform Socxo repositions as SMART platform
The platform will offer tools to utilise employees as brand ambassadors. The model is designed around technology and strategic and consultative approach to using Socxo
In the News.
Socxo in the media — launches, partnerships, and perspectives, as covered by the press.
The AI Regulation Debate: Wait but watch closely, say digital practitioners
Should AI be regulated? Could early regulation stifle innovation? The answers point to a complex and developing space that needs to be regulated for risks when identified.
Socxo launches its latest whitepaper on Word-of-Mouth Marketing
Socxo, the leading Made in India Brand Advocacy Solution, has announced the release of its latest whitepaper on Word-of-Mouth Marketing.
On the spot with Ajit Narayan, CMO, Socxo
Burger King launched the Subservient Chicken website as part of its ad campaign to promote its TenderCrisp sandwich.
Will mandatory display of qualifications hit health and wellness influencers?
Move welcome, but implementation tricky in an age of fake degrees, contend practitioners. They add that there needs to be a distinction between medical advice and wellness recommendations.
Why Employee Advocacy is necessary for a company's Social Media Strategy
Mumbai: In today's digital age, social media has become an essential tool for companies to connect with their audience and promote their brand.
The importance of brand advocacy in digital marketing and how to include it?
In today's fast-paced digital world, brand advocacy is the real deal! It's like having a squad of cheerleaders rooting for your brand, waving their pom-poms and spreading the word about how awesome your brand is.
Indepth: The anatomy of boycott culture in India - Part 1 & 2
Unfortunately, the boycott gang is going from strength to strength. It showed its power during the Aamir Khan-starrer 'Laal Singh Chaddha' boycott call, remembers Socxo CMO Ajit Narayan.
Chai Pe Charcha with Brandwagon
Weekends are all about down time. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate.
Key growth and challenges as India prepares to be SaaS destination of the world
One of the key pillars of growth for SaaS from India is the availability of skilled labour. India has a large pool of talented engineers and developers who are well-versed in the latest technologies and programming languages.
Socxo releases e-book on Thought Leadership Strategies
Socxo, the made in India Brand Advocacy Solution has released its latest e-book on Thought Leadership marketing. The e-book highlights the growing importance and benefits of it for business leaders and their businesses today.
Celebrities becoming the secret ingredient in beauty business
Social media these days is abuzz with a video of actor Deepika Padukone taking Pathaan co-star Shahrukh Khan through a holistic skincare routine for her skincare brand 82°E.
From content to actually marketing it
When you create and produce content, you put a lot of energy in getting it right, making it viewable and making sure it is interesting, thought provoking and relevant.
BRIEF23 | Ajit Narayan, Socxo: Without implementation, the idea is just a slide
BRIEF23 brings you insights and inspiration from Ajit Narayan, Chief Marketing Officer, Socxo - the made-in-India brand advocacy platform.
Opinion: Will agencies wake up when B2B goes mainstream in India?
B2B marketing has often been seen as the poor second cousin far removed in the agency space, especially in India where the budgets and resources are driven by the HQ of the companies.
Creator economy for micro and Nano influencers and innovations: for 2023 part 1
For the creator economy, global creator commerce company 'Whalar' announced a first-of-its-kind full funnel measurement solution.
Creator economy outlook Part 2
The number of content creators has been rising exponentially. As per a recent Meta report, the global Creator Economy is forecasted to reach over $100 billion.
Creator economy outlook for 2023 Part 1
The other day, global creator commerce company Whalar announced a first-of-its-kind full-funnel measurement solution for the creator economy.
The menace of fake reviews and a counter from DOCA
The Department of Consumer Affairs recently announced a framework to keep a check on fake reviews of products and services on ecommerce websites and food tech.
Framework on fake online reviews: Will it make a real difference?
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what's outlined, say experts
The power of employee advocacy and customer trust
To start with, in a data driven world and marketing folks looking at data to validate their ideas and strategies, here are some very relevant and powerful data points you might want to consider, and these are just the top five
Future of the Indian SaaS Ecosystem
Software as a Service or SaaS as its commonly known, has been one of the highest growing industries in India. This is India's answer to tech revolution taking place in the global markets.
Mass layoffs undoubtedly tarnish a brand's image
Industry veterans discuss the recent firings by various biggies which are also phenomenal brands.
BrandWagon Ad Talk with Ajit Narayan, CMO, Socxo
The pandemic has brought about notable shifts across industries, and the case has been no different for marketing.
Moonlighting and its impact on employer branding
To really understand this, we first need to expand on our understanding of the term u201cemployer brandu201d and how it is different from the u201cbrandu201d that the company is selling.
Festive bonanza: Explore brand advocacy to generate high marketing ROI
Industry veterans throw light on brand advocacy during the festive times, its growth and more.
Opinion: How marketing and brand advocacy will change in the metaverse
Ajit Narayan, CMO, Socxo shares his thoughts on how metaverse is still an unknown entity and marketers need to prepare for it with facts, research, and data, and not FOMO.
Socxo launches mobile apps for its smart linking suite - Socxly
Positioned as the bridge between content, links, and the brands, Socxly will help content marketers, business social media users, and affiliate marketers use their cutting-edge offerings via their smartphones
Impact of Employee Advocacy in 'Social Hiring' in the digital ERA
Social Hiring is no longer a nice-to-know angle in recruiting. Recruiting has changed drastically, especially during and post-Covid.
Socxo enters into a strategic partnership with Xoxoday
The cloud-based brand advocacy platform Socxo has announced a strategic partnership by integrating its brand advocacy platform with Xoxoday Plum.
Links: The Foundation Of Everything Digital Marketing
Everything digital is collapsed into a link which then fetches, tracks, and attributes and works both ways
Here's how a brand can develop an advocacy program
Our guest author says that a good advocacy program complements and powers up a brand's content marketing plans.
Socxo launches social marketing tool Socxly in India
Brand advocacy platform Socxo has launched Socxly in India. Socxly is an organic social marketing platform of products and acts as a one-stop tool for content marketers and creators
Socxo's unique performance driven pricing model
Socxo, a brand advocacy platform that was founded by Sudarsan Rao 3 years ago is based out of Bangalore.
Socxo enters into a strategic partnership with Social Selling HQ
Socxo, the SaaS and Mobile based Employee & Brand Advocacy platform has entered into a strategic partnership with Social Sales HQ, to expand its offerings in the North America markets.
Socxo Solutions bags the Brand Advocacy mandate for Moolya Software Testing
Socxo recently won the brand advocacy mandate of Moolya Software Testing, an upcoming and fast-growing software testing solutions provider for enterprises with over 100 customer success stories.
Does Indian advertising need more policing?
Advertising regulations in India are overseen by ASCI. The government has decided to ramp up the scrutiny on misleading food ads and will set up a committee for the same.
Why employees are an organisation's first step to brand advocacy
With every engaged employee sharing brand content, brands can achieve a surge of greater web traffic, writes Ajit Narayan, CMO and Program Head at Socxo.
What's drawing brands to 'cool big brother' Bhuvan Bam
Bhuvan Bam has taken the Indian influencer mainstream. With several big brands vying to sign him up for endorsements, this 'boy next door' has shown the power that social media holds in democratically electing its stars.
In-depth: What do brand custodians bring to table as brand ambassadors?
Promoters and CXO-level executives have more skin in the game when it comes to the overall performance of brands.
Employees as brand advocates is an untapped marketing tool
People are what makes a business or brand u2014 whether it's employees, customers, partners or fans. When it comes to employees, they are your key stakeholders.
Role of Behavioural Change and the Future of SaaS-based Start-ups in India
There is behavioral change ahead and we Indians still place a high degree of importance to owning something, rather than renting that same thing.
How, as brand ambassadors, employees raise the trust quotient of their firms
As innumerable channels become available to reach audiences and brand investment tends to fight for consumer attention, having employees as brand ambassadors appears to hold more weight than the latest industry influencer.
Socxo releases an e-book on Holiday season marketing
Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter - October to December.
Are Indian brands open to try brand advocacy yet?
Sudarsan Rao, Co-Founder, and CEO, Socxo explains how brand or employee advocacy is still at an 'Eh! What's that' stage in India and explores why.
Socxo wins brand advocacy mandate for Aegon Life Insurance India
Socxo, Bangalore based brand advocacy solutions start-up, has won the brand advocacy mandate of Aegon Life Insurance.
Will the economic slowdown affect the start-ups
Start-ups can exercise cautious optimism over the next quarter to see the impact or turnaround on the new measures and sops announced by the government.
Brand advocates are key to driving value for brands: Sudarsan Rao, SOCXO
Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way
Whitepaper by Socxo unveils interesting insights on what sales people believe
Socxo, the Bangalore based Brand Advocacy solutions provider, has released a whitepaper which gives a direction on what Sales Folkare seeking.
Social media is a double-edged sword
If you create a stir, be prepared of its “doosra” as well. And that, sums up the Zomato “Food is a religion” stir.
Advocacy marketing brings authentic qualitative traffic to brands
Socxo co-founder and CEO Sudarsan Rao talks about the benefits of advocacy marketing.
Likes removal by Instagram not 'liked' by influencers
GThe much expected update of the popular the social media platform Instagram has now hit social media influencers by simply hiding the likes on a photo or video post from the world.
What PC's smoking pic trolling teaches
Global film celebrity Priyanka Chopra landed in a soup after her pictures of her smoking on a yacht in Miami went viral.
Socxo bags brand advocacy mandate for Clarion Technologies
Socxo, the Bangalore-based brand advocacy solutions provider, has won the brand advocacy mandate of Clarion Technologies, a technology solutions provider specialising in web, mobile and technology services.
How brands leverage consumer engagement & brand advocates
In today's digital-driven era, consumers have gained momentum to drive forward the promotion of the brand. It's not just about putting forth the brand's message to the consumer anymore.
5 Ways Employee Advocacy Benefits Brands
If the current global trends on word of mouth marketing and social content advocacy are anything to go by, teams of passionate employees are probably the best marketing army that you need to tap into.
Humanizing Social Media Algorithms to Power-up the Individual
Deciphering the latest algorithms and their impact is a daunting yet inescapable task to score on social media. More so, if you are a MarTech company or user.
We are the champions, We are the Nanou2014Influencers
By 2020 Ad blocking is estimated to cost publishers $35 billion in revenue. That's an ominous forecast by Edeleman in their 2017 digital trends report.
Trust to dust: Public faith in advertising is declining
Do you actually believe the ads that confront you each day on every possible social and traditional media platform? If you often find them shallow and lacking in meaning, then you're not alone.
The journey of an Internet brand, from engagement to reach
For almost two years now, engagement has ceased to be a primary metric for social platforms. Facebook doesn't talk about likes/shares now, as the currency is about reach and frequency, similar to television, follows.
Socxo Solutions names Ajit Narayan as CMO & Program Head
Narayan , a die-hard Relationship, Loyalty and Digital Marketing professional has spent his time on building communications, analytics solutions and strategic planning tools in his previous jobs.