Employee advocacy is an incredibly powerful marketing tool.
Besides the obvious fact that engaged employees are more likely to stick with their employers, Gallup has found that highly engaged business units achieve 10% higher customer ratings, 20% higher sales, and 21% higher profitability.
Yet, employee engagement remains a major concern across businesses – more so given the evolving expectations of the modern workforce. A large majority of potential employees refuse to be part of organizations that don’t proactively work to ensure continued employee engagement and satisfaction.
So, where do you figure in the grand scheme of things when it comes to ensuring employee engagement? How eager is the best talent in the industry to join you? More to the point, how willing are your existing employees to stand up and speak for you?
Leading by example is critical to the successful implementation of a brand advocacy program.
Open, transparent, and two-way communication is the key to empowering employees.
Incentivization shouldn’t assume a center-stage position on your advocacy program.
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