People are your brands biggest assets
Contrary to popular belief, an organization’s biggest assets are not its products, services or the several brands it owns, but in fact its people, which includes employees, stakeholders, partners and customers.
When employees take initiative to promote their company, they transform into employee advocates.
The act of promoting an organization through employees is known as employee advocacy, wherein they share company news, events, updates and other exciting content on their personal social media pages.
