Brand Advocacy: A Comprehensive Guide.
Good branding is at the heart of any successful business. We all know that and so we get on to achieving brand visibility – social sharing, billboards, glossy brochures … the works. But the most powerful of them all is a process called Brand Advocacy. Yet, even after all those marketing activities and the push […]
Is Brand Advocacy Similar to Employee Advocacy?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite interwoven, though dissimilar. What is Brand Advocacy? Organizations and brands must understand, who their brand advocates are. A brand advocate could be an employee, customer or […]
