Partner Advocacy: Power up your Channel Partners to surge ahead.
Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is reaching a tipping point. Indirect sales is where Channel Partners come in. This is where Partner Advocacy comes in. Channel Partners, are often looked at as an extension of sales. While marketing steps into the […]
What Sales Folk seek to get active on Social Selling?
Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business such as LinkedIn. If you are following social media content and marketing strategies, chances are, posts on Social Selling would have come to your feed already. We wanted to find out what was happening. And […]
Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers are no longer receptive to traditional sales techniques such as cold calls, which have in fact emerged as the least effective technique to attract the attention of B2B buyers. It’s come […]
