What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something new. We’re just wired that way. And as social media platforms are going into overdrive to minimize the time between content […]
Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers are no longer receptive to traditional sales techniques such as cold calls, which have in fact emerged as the least effective technique to attract the attention of B2B buyers. It’s come […]
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed to some kind of content. Like, right now– you’re reading this! The most common form of content that most of us […]
Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities for brands to leverage the infinite potential of various social media platforms in order to stay ahead in the competitive market. Encouraging employees, customers and partners to share brand communication through […]
Why Social Media Advocacy Is The New Black
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the uni-directional content shared by corporate social media accounts, this form of word-of-mouth acts as social proof which is highly convincing and […]
Amplify Social Reach Through Focused Content Marketing
In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing is much more complex, and it takes more than simply producing good content to succeed. It involves the strategic sharing of […]
Build Your Brand with the Power of Influencer Marketing
Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a potent force that has disrupted the traditional marketing mix! Your in-house workforce can shake up the marketing playing field by talking […]
Amplify Your Social Reach With Brand Advocacy
It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners, customers, and stakeholders can prove to be invaluable assets in your journey of advocacy and can help your brand awareness levels […]
Simplifying Advocacy Marketing
The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of your dynamic brand advocates! People trust recommendations given to them by their friends, family, and colleagues as it imparts a deeper […]
Simple Tips to Build, Engage and Retain Audience on Social Media
There’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and a whole load of original subject matter that keeps readers enticed. Engaging your social media audience is the best way to build a loyal community of fans for your brand. Social media […]
