5 Things You Shouldn’t Do When Rewarding Brand Advocates.
So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe that was pushing it. Let’s break it down. You have brand advocates – check. You need to plan rewards – check. You have a ton of ideas. Check. And you’ve worked […]
4 Steps to Activate Your Employees as Micro-Influencers
It doesn’t take thousands of followers on social media to become a powerful influencer. Welcome to the age of micro-influencers, active social media users who despite having fewer followers, have the power to amplify your brand tremendously.
Power up Employee Engagement through Gamification.
A gamified employee advocacy program should improve the professional development and personal brand of employee brand advocates. Gamification. A much-abused word. But in the real sense a great way to generate engagement for your program and content. If used right. It’s like a great promotional scheme mixed with a treasure hunt to heighten the FOMO […]
5 tips to drive out gamification blues!
As we have considered in the previous blog, gamification is undoubtedly a great strategy to kick off your employee advocacy program and get your employees excited about sharing your content. Although this is 100% true, critics say that there are a few concerns that cannot be ignored. Some concerns are that employees may only view […]
On-Demand Webinar: Unleash the power of gamification to harness an army of employee advocates
Gamification plays a pivotal role in employee engagement. Gartner highlights that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” Trust has become the most valuable currency in today’s digital world but organizations run social campaigns without tapping their employees to endorse and amplify its messages across social […]
Encouraging Employee Advocacy – Is Gamification the answer?
To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016 Edelman’s Trust Barometer, a post shared by an employee is trusted 6 times more than a post distributed by brands. So […]
