Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for your brand. In other words, customer advocacy is your best strategy to build and nurture brand authenticity and trust. That said, […]
Psst! How about some Customer Advocacy?
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative method to get your share of authentic buzz. According to a Nielsen’s Global Trust in Advertising Survey, 88 percent of consumers across Southeast Asia said that they placed the highest level […]
How to Leverage Customers as Micro Influencers.
When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small. And that’s not all. They also embed trust in the message they transmit.
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee Advocacy results in 5X increase in web traffic and 25% more leads. There’s no doubt that advocacy marketing is the future […]
5 Ways Customer Advocacy Will Enhance Your Content Marketing
Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with the content published and promoted by brands. In the age of digitization and boom of social media marketing, audiences are exposed to a larger pool of content, in which the content […]
How To Turn Happy Customers Into Brand Advocates
Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive strategy, as these customers as passionate brand advocates are extremely valuable assets in enhancing a brand’s reach, visibility as well as growth. So How Can A Brand Turn Its Most Satisfied […]
Customer Advocacy – An Essential Aspect Of Advocacy Marketing
Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The stakeholders may be a brand’s employees, customers, partners, and investors. Brands that harness the voice of these stakeholders, can achieve greater brand visibility, credibility which in turn drives the profitability metrics. What Is Customer Advocacy? […]
How to Identify Your Customers as Micro-Influencers
Goodby influencers. Hello, Micro-influencers. If there’s one thing that businesses and brands need to invest in, it’s trust. And that is what’s delivered when you connect authentic Customers as Micro-Influencers to your marketing programs. They engage and give you “true-value” reach and more importantly brand message recall. The simple reason ? They are authentic brand […]
Is Advocacy Marketing Helpful for E – Commerce Platforms?
Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern customer is technologically empowered and gains confidence from online research before making purchase decisions. According to a Nielson report, 92% of […]
Trade Secrets to Hike Up Employee Engagement
The hype about employee engagement is on the upsurge – the concept has piqued the interest of managers, researchers, academicians and the HR community in general. Organizations are now investing huge amounts of time, money and efforts to ensure that their workforce is engaged. It’s no surprise since it’s a sure shot way to propel […]
