Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for your brand. In other words, customer advocacy is your best strategy to build and nurture brand authenticity and trust. That said, […]
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by both marketing folk and social media, quality of influence has come under question. We say reach through people who count. And […]
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk to you on your terms on your brand presence only? I never walked into a store with the purpose of saying good […]
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee Advocacy results in 5X increase in web traffic and 25% more leads. There’s no doubt that advocacy marketing is the future […]
What Makes A Successful Advocacy Marketing Program?
Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage & actively engage their stakeholders to provide third-party validation and positive relevance to the brand perception. In addition, passionate brand advocates can refurbish the brand communication by creating exceptionally effective content to influence […]
