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brand advocacy platform

Simplifying Advocacy Marketing

The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of your dynamic brand advocates! People trust recommendations given to them by their friends, family, and colleagues as it imparts a deeper […]

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line results. Advocacy marketing can dramatically increase your brand visibility in the content realm; there is no doubt that getting your customers […]

Here’s How You Can Choose a Brand Advocacy Platform

Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets and even hire appropriate candidates. Employees being the most important asset of the organization need to be appropriately utilized. Social media has drastically altered traditional marketing strategies by connecting numerous people at once with […]