Why Brands Should Prefer Advocacy Marketing Over Paid Marketing
Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting...
6Apr 2018
5Apr 2018
How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis
Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners...
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31Mar 2018
Employee Advocacy As A Tool For Personal Branding
Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand...
29Mar 2018
What Is in It for End Users in an Advocacy Marketing Platform?
Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day...
21Mar 2018
Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked...
19Mar 2018
Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?
When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying...
16Mar 2018
Advocacy Marketing Is All About Content Marketing
Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as...
16Mar 2018
Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts
There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer...
27Feb 2018
The ROI Of User Generated Content (UGC)
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it...
16Feb 2018
6 Compelling Reasons Why Your Business Needs Employee Advocacy
Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical....
16Feb 2018
5 Ways Customer Advocacy Will Enhance Your Content Marketing
Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience...
10Feb 2018
How Word Of Mouth Influences Your Brand Image & Buyer Decisions
Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new...
9Feb 2018
How ROI Can Boost Your Performance On Employee Advocacy Platform
To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers....
4Feb 2018
Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share
Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with...
24Jan 2018
Why Social Media Advocacy Is The New Black
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the...
21Jan 2018
How To Grow Your Business With Advocacy Marketing
According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency....
18Jan 2018
How To Turn Happy Customers Into Brand Advocates
Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider...
15Jan 2018
Three Ways To Measure Advocacy Marketing Program’s Success
Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it...
11Jan 2018
How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era
The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage...
7Jan 2018
Customer Advocacy – An Essential Aspect Of Advocacy Marketing
Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The...
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