The Socxo Employee Advocacy Blog

Tips and insights to grow your employee advocacy program with Socxo.

A Comprehensive Guide to Influencer Marketing.

When you’re late for the race, it’s hard to make up. The only way you stand a good chance is...

Brand Advocacy and SEO. It’s Tango time!

Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any...

Thought Leadership

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Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models....

To Post or Not to Post on Social Media. That’s the question.

Posting on social media is a given. But are there any best hacks or mixes?

Partner Advocacy: Power up your Channel Partners to surge ahead.

Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is...

The Top 3 Ways to Create Shareable Content.

How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay...

Brand Advocacy Metrics that Matter

It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about...

5 Things You Shouldn’t Do When Rewarding Brand Advocates.

So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go....

Influencer Marketing: Blue-eyed Baby or Brat?

While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be...

What’s Your Social Currency?

What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something....