The Socxo Employee Advocacy Blog

Tips and insights to grow your employee advocacy program with Socxo.

Why Brands Should Prefer Advocacy Marketing Over Paid Marketing

Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting...

How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis

Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners...

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Employee Advocacy As A Tool For Personal Branding

Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand...

What Is in It for End Users in an Advocacy Marketing Platform?

Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day...

Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs

The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked...

Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?

When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying...

Advocacy Marketing Is All About Content Marketing

Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as...

Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts

There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer...

The ROI Of User Generated Content (UGC)

Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it...

6 Compelling Reasons Why Your Business Needs Employee Advocacy

Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical....